The Independent Film Channel announced Tuesday that it will break its latest
image campaign Aug. 1.
The satirical eight-spot campaign -- starring Michael McKean, who also wrote
and directed the spots -- will feature a number of celebrities with roots in
indie films, such as David Duchovny, Gina Gershon and Jack Black.
Each spot will bow every four weeks.
Called 'Independent Film: A Documentary,' the campaign 'takes a
tongue-in-cheek look at the history and struggles of the independent-film
genre,' Bravo Networks senior vice president of marketing Caroline Bock said in
a prepared statement.
The 'mockumentary' spots, ranging from 30 to 60 seconds in length, will run
on-air on IFC and sister network Bravo, as well as in art-house movie theaters,
They are follow-ups to IFC's similarly satiric image spots, 'Christie' and
'Boris,' which ran in 1999 and 1997, respectively.