IHS: Smart TVs Taking Over

More than half of TVs shipped in Q1 were Internet-connected, a first for the category
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For the first time ever, a majority of TVs shipped worldwide during a quarter were Internet connected, with China seeing four out of every five sets capable of getting online, according to first quarter data from research firm IHS.

In North America, 56% of sets shipped were Internet-capable.

“It is a remarkable result,” said Paul Gray, principal analyst for IHS Technology. “China and North America continue to experience growth in the share of smart TVs, and the feature is now established in entry-level products.

“It’s all about content. Where the local offering is relatively weak, consumers are reluctant to pay extra for built-in internet TV services. Good streaming content in local languages remains the key to value in smart TV.”

Read more at B&C.

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