IMDb TV Launches on iOS and Android

Users can now access AVOD platform through the IMDb mobile app
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Amazon has made its new AVOD platform, IMDb TV, available on iOS and Android mobile devices.

Users will now be able to watch the ad-supported, free-to-consumer on-demand streaming service on iPhone, iPads, as well as mobile devices powered by Google’s Android operating system, via the IMDb mobile app.

Related: Amazon AVOD Platform IMDB TV Launches First Original

In its press release today, Amazon also said that it has “new” deals with Paramount and Lionsgate, and is touting the addition of 2013 Academy Award-winning bi-polar-themed romantic dreamed Silver Linings Playbook, as well as the immortality-themed Age of Adaline.

IMDb TV recently announced exclusive streaming access to ABC sitcom The Middle. And it also recently announced an original series, the short form, psychotherapy-themed animated comedy short You’re Not a Monster.

Amazon, however, hasn't released an usage data yet for the platform, which launched earlier this year.

As for mobile device reach, that should produce an incremental increase in usage, with most OTT consumption coming through connected TV devices these days. 

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