SCTE/ISBE said it has named cable industry vet Matt Aden to the post of VP, sales and sales operations, where he’ll spearhead revenue opportunities for Society members.
Among his tasks, Aden will head up a team that aims to “build value” for the organization’s Corporate Alliance Partner (CAP) and individual members by creating and delivering business relationships that utilize SCTE/ISBE’s full portfolio of resources, including learning and development, industry standards leadership, membership activities, and annual events such as the Cable-Tec Expo and Chapter Leadership Conference (CLC).
During his career, Aden spent 21 years with General Instrument and Motorola (Motorola acquired GI in 2000), and served in senior sales roles at companies such as Casa Systems, Terayon Communications Systems (acquired by Motorola in 2007), Harmonic and Concurrent Computer. Aden, a Cable TV Pioneer, holds a bachelor’s in business administration from the University of Nebraska.
“Ensuring availability of resources that can support new programs is fundamental to SCTE/ISBE’s mission,” Mark Dzuban, president and CEO of SCTE/ISBE, said in a statement. “Matt Aden’s industry expertise, his organizational skills and his proven ability to forge successful business relationships will expedite creation of a team dedicated to initiating and sustaining opportunities that meet the needs of our members and our corporate partners.”