INHD Adds Basic-Cable Fare

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HDTV viewers who tune into In Demand’s INHD channel will be able to go Live from the Red Carpet on Oscar night as part of a new distribution deal between E! Entertainment Television and the pay-per-view programmer.

Also appearing to appear on INHD over the next couple of months are USA Network’s Westminster Kennel Club Dog Show, vintage footage from past Olympic Games and unique seventh-hole coverage of the 2004 AT&T Pebble Beach National Pro-Am Golf Tournament.

E!’s Feb. 29 six-hour programming block -- Live Countdown to the Academy Awards and Live from the Red Carpet: Academy Awards -- will be carried in standard-definition on E! and simulcast in HDTV on INHD, In Demand chief operating officer Robert Jacobson said.

The agreement marks the first time E!’s highly rated events will be aired in HDTV format.

R. Thomas Umstead has more on page three of Monday’s Multichannel News.

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