INHD to Offer Originals

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In Demand LLC’s twin HDTV channels will offer series and specials as part of their commitment to providing 100 hours of original fare per month.

The INHD digital basic services, which recently passed the 1 million-subscriber mark, later this summer and fall will premiere a slew of new original entertainment and sports shows — thought to be the first series to be offered exclusively in an HD format.

“This may be the only set of original series being produced solely for high-definition,” said In Demand president and CEO Rob Jacobson. “It’s a complete network slate of programming, with the idea of licensing programs that will better define who the networks are.”

The series, along with already announced deals with other sports and entertainment entities, will allow the INHD channels to offer as much as 100 hours of original programming a month, a base that Jacobson said would help define INHD’s place in the nascent HD market.

The new entertainment series include: Hollywood Walks, in which viewers get to follow celebrities as they receive their “star” along Hollywood Boulevard’s Walk of Fame; Reel Look, a bimonthly skein that will provide in-depth coverage of Hollywood stars and insiders attending “red carpet” movie premieres, award shows or film festivals; and Go!, a monthly series that highlights various forms of transportation.

Along with the series, INHD will also offer more than 70 films from the IMAX Theater library, including such titles as Ocean Oasis and Ring of Fire.

On the sports side, INHD will bow several series, including Fields of Glory, a 30-minute series focusing on college football; and the previously announced Major League Ballparks: Cathedrals of the Game, which takes a behind-the-scenes profile of 14 baseball stadiums. INHD said it will televise up to three MLB games a week for the rest of the season in high definition, as well as offer HD archival films from more than 16 Summer and Winter Olympic Games.

Jacobson would not reveal specific production or acquisition costs, but did say In Demand would not increase the network’s undisclosed licensing fees to operators. “The growth of INHD has been so explosive, that we’ve been able to take advantage of the licensing fee gains to plow that back into programming,” he said.

“The hope of that [added subscribers] will also create ad sales opportunities, which will increase revenue.”

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