Innovid Integrates Video Into Marketing Clouds

Helps engage consumers across screens
Innovid logo.jpg

Innovid introduced a new Marketing Cloud Suite that can help advertisers include video in multi-platforms, multi-screen data-driven campaigns.

Integrated with the marketing clouds from Adobe, IBM and Oracle used by marketer, the new Innovid suite allows marketers to use data from other marketing channels to deliver personalized and relevant video ads in channels including email, search, display, social and mobile.

Innovid said it is also passing user intent data to marketing clouds to help improve audience segmentation.

Read more at B&C.