Looking to broaden its programming purview, INSP is launching an original productions division.
The announcement from INSP chairman and CEO means the network is looking to enter the telefilm realm, as well as in original series production.
“This is the next logical step in the progression of INSP,” said Cerullo. “Since transforming the network focus to family-friendly, positive entertainment in 2010, we’ve taken a series of intentional steps to build a solid foundation that will resonate with viewers. We have accomplished this in large part by focusing on acquired movies and series. As a result, INSP has become one of the fastest-growing networks today, in terms of both distribution and viewership. Creating original content has always been part of our long-term strategy. The formation of this new division is an important step in the process.”
Last year, INSP hired Craig Miller, the former RIVR Media and Scripps Productions who has been involved with the launch of some 50 series, as vice president of original non-scripted programming. The company expects to announce a head of the original movies division shortly.
“With the establishment of an original film division, coupled with the original programming division created last year under Craig’s direction, INSP is positioned as the premier destination for values-based entertainment,” said Cerullo. "We are committed to recruiting top caliber staff to ensure our original product is being developed by some of the best creative minds in the industry. 2015 will be a historical year as we move forward with a growing library of original content and a clear strategy to accelerate series development. We see unprecedented potential for continued ratings and audience growth. This is all part of a master plan strategically implemented over the last several years. We know where we’re going, and we are moving forward at an uninterrupted pace.”
