Inspiration Networks has renewed its agreement with Rentrak for its television ratings service regarding the INSP network.
“INSP was our very first national client, and we are so pleased to be able to continue this relationship,” Carol Hinnant, SVP of business development, Advanced Media and Information (AMI) division at Rentrak, said in a releas. “Now aggregating data from more than 8.6 million households throughout the country, Rentrak provides customers like INSP with highly granular consumer behavior data based on set-top-box technology. Their research team has been an integral part of developing this service, and we look forward to continuing this relationship.”
Dale Ardizzone, COO for Inspiration Networks, said INSP has been working with Rentrak since 2009 when INSP became the first network to receive Rentrak’s census-level measurement resources. “Their service has played an invaluable role in the development of our corporate strategies,” he said in the release. “Rentrak has helped us stay on the cutting edge of audience analysis, and provided information that has helped shape the rebranding of INSP. This has become an essential part of our research arsenal.”
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 22 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available. INSP is available in more than 75 million households across the U.S. via cable and DBS.