The Inspiration Networks has signed an agreement with The Nielsen Co. to receive ratings for INSP-The Inspiration Network, according to a Monday announcement from Chief Strategy Officer Billy Airy.
"This new agreement with Nielsen is a central part of the rebranding of INSP," sais INSP chief strategy officer Billy Airy in a statement. "For the past two years, we have conducted extensive research into market conditions and trends. We believe that we have identified a gap in the market: the millions of Baby Boomers who have a strong desire for entertaining and inspiring television that reinforces their values; values that they want to pass on to their children. We are re-shaping INSP to target this audience."
The announcement follows recent news of INSP's rebranding and relaunch, set to take place Oct. 18 under the theme "It's a New Day!" The new INSP will target socially-conservative Baby Boomers with values-based entertainment programming in addition to its traditional religious programming.