Becky Henderson has been promoted to executive vice president of marketing of The Inspiration Networks, according to David Cerullo, chairman and CEO of the faith-based programmer.
Henderson will oversee consumer, affiliate, and digital marketing strategies for INSP, Halogen TV and La Familia Cosmovision. As the founder of Halogen TV, she will continue to serve as general manager of that network.
“Becky is a marketing visionary,” Cerullo said in a release. “Her creativity and innate grasp of branding and concept development was the driving force behind the successful branding of Halogen TV. She has been the architect of the network’s award-winning programs and award-winning marketing campaigns. Becky has a knack for building successful teams that comprise some of the most talented people in our industry. I look forward to her bringing that same passion, creativity, and enthusiasm to Inspiration’s entire family of networks.”
Henderson started at The Inspiration Networks 11 years ago and has learned the cable television business from the ground up. She has been a producer, a writer, and on-air talent. She has also directed on-air promotions and has worked in affiliate and commercial sales.
She lives in Charlotte, N.C., with her husband, two sons, and their dog Abby.