Intel Integrates Globally With Discovery's Curiosity Initiative

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Intel Corp. has secured a presenting sponsorship position with Discovery Communications' Curiosity: The Questions of Life project.
The deal, financial terms of which were not disclosed, calls for Intel to be engaged in the global multiplatform venture, which will premiere on Discovery Channel in the U.S. on August 7, and air on international versions of the service throughout Latin America, Europe, the Middle East, Africa and Asia-Pacific.
Intel has secured commercials in all of the Curiosity's 16 episodes, as well as integration into, the exclusive and extensive online platform; participation in its education initiatives with Discovery Education; plus comprehensive social, mobile and marketing programs.
"We are incredibly proud to partner with Intel on Curiosity and what we believe is a perfect fit of corporate missions. Just as Discovery has focused its 25-year mission on satisfying viewers' curiosity about the world around them, Intel is driven to advance how people work and live," said Clark Bunting, president and general manager Discovery Channel in a statement.

"Intel is proud to be the sole global sponsor of Curiosity, but it's a shame to call this a sponsorship," noted Nancy Bhagat, vice president of Intel marketing strategy. "The partnership between Discovery Communications and Intel pushes the envelope in how we can jointly drive innovation and create better content for consumers. Curiosity is inherent in all of us and Intel was particularly driven by the theme as it relates to the company's ongoing curiosity and passion for developing technologies that will change how we think and act."