For the first time, a cable operator will offer interactive trivia and polling in partnership with a broadcast series, NBC's Last Comic Standing.
Time Warner Cable will use Navic Networks' interactive-television application to allow subscribers in select markets to respond to trivia questions during the broadcast.
Viewers will also use their remote controls to voice opinions about the comedians participating in the show. Set-top boxes will generate the pop-ups on-screen. The Navic technology will register the answers and report polling back to the market on a real-time basis.
The interactive applications will begin May 30 with the debut of the series. The feature will be available in New York; Los Angeles; Cincinnati; Milwaukee; Wilmington, Del.; and Greensboro and Charlotte, N.C.
Time Warner has already used interactive polling on the cablecast of Bravo's Top Chef,averaging 30% participation in the markets in which the application was available.