International Channel Networks said Monday that it has launched a new
affiliates-only Web tool to help cable operators target ethnic groups.
The new site, called Atlas, gives tips on using grassroots campaigns to reach
multicultural households. The site, at atlas.internationalchannel.com,
also includes a marketing calendar of affiliate campaigns, a list of ethnic
holidays and sample marketing materials for the company's 12 premium
A preview of the site will be available through April 6.