Internet-Connected TV Boosts Viewing

Commercial impressions up as ad loads rise at most networks
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Viewing of TV programming on internet-connected devices rose 62% in June from a year ago, according to an analysis of Nielsen figures by Brian Wieser of Pivotal Research.

That boost in viewing on gadgets including Roku, Apple TV and Chromecast helped push total use of TV up by 2.4% among adults 18 to 49. Viewing on internet-connected devices accounted for 7.7% of all viewing.

From an advertising perspective, total advertising impressions were up 9%. Despite lots of talk about reducing commercial loads on some networks, overall, commercial loads were up according to Wieser.

Read more at B&C.