Auditude, a provider of online-video management and advertising services, has secured an additional $10.5 million in funding led by Redpoint Ventures with existing investor Greylock Partners.
The company's customers include Viacom's Comedy Central, MTV, BET and Nickelodeon; Warner Bros. Entertainment; and News Corp.'s MySpace.
Auditude's platform combines a content "fingerprinting" technique - to identify TV content uploaded on the Web -- with a targeted ad-management platform, with the promise of letting content owners monetize untapped inventory. Auditude claims its video index covers more than 1.3 billion minutes of videos.
Auditude, founded in 1999, is based in Palo Alto, Calif., with offices in Los Angeles and New York City. CEO Adam Cahan was previously MTV Networks executive vice president of strategy and business development.
With the funding, Redpoint Ventures partner Chris Moore will join its board. Existing board members are James Slavet of Greylock Partners; Owen Van Natta, CEO of Playlist and former COO of Facebook; David Moore, chairman and CEO of 24/7 Real Media; and Rod Canion, founder and former CEO of Compaq.