Intertainer Inc. has launched Film Marketplace, a video-on-demand channel
that aims to boost enthusiasm and revenue for independent filmmakers.
CEO Jonathan Taplin made the announcement Wednesday during his keynote
address at the Streaming Media West show in Los Angeles.
Intertainer said it will offer Film Marketplace via its intertainer.tv Web site and allow
filmmakers to submit short and feature-length films and set their own prices for
The filmmakers are required to pay flat fees, based on the length of the
film, to cover encoding, storage and streaming costs. In turn, they will receive
100 percent of the revenue generated by their work, Intertainer said.
Intertainer, which is already taking submissions, said it plans to launch the
service later this summer.
Taplin, a former independent producer, said broadband platforms such as
Intertainer's 'are tearing down the barriers that shut out unknown talent.'
In addition to aggregating and marketing VOD content for its Web-based
broadband service, Intertainer also provided on-demand content in a number of
markets for Comcast Corp. and in Sacramento, Calif., for overbuilder