Intertainer Opens Its VOD Toolbox


Having already developed its own Internet video-on-demand service,
Intertainer Inc. is now offering cable operators and other broadband providers
the tools to build it themselves.

The Culver City, Calif.-based VOD provider pulled the wraps off 'Demand
E.S.P.,' a technology platform cable operators, broadband providers and content
owners can use to assemble their own Internet protocol-based VOD services.

The platform tools range from asset management and production to programming
and scheduling, distribution-management-usage reporting, royalty management,
IP-based VOD service and professional services. Customers can choose what tools
they will use or opt for the full package.

Intertainer's first Demand E.S.P. customer is Canadian telco Aliant Telecom.
It will use the entire tool package to create its own VOD service for its 70,000
digital-subscriber-line customers in its Atlantic region.

Under the deal, Intertainer will also work with Aliant to gain the
content-licensing agreements to create the necessary video library.

'We've been perfecting this tool set for years on both the cable and
broadband side of the business, and we believe we can offer a platform, as well
as an unprecedented level of experience, to help companies in the United States
and abroad launch their own VOD services,' Intertainer CEO Jonathan Taplin said
in a release.