Deluxe said Deluxe OnDemand, its video workflow management and content-supply platform, has been selected by Charter Communications and Canadian MSO Shaw Communications.
Charter is tapping it to expand premium titles and device support for CharterTV, the MSO’s authenticated TV Everywhere app for video streaming and downloads. In that role, Deluxe’s role includes content acquisition from studios and cable networks, file and metadata normalization, transcoding, packaging and distribution, the company said.
Shaw, meanwhile, has selected the Deluxe OnDemand to help underpin the MSO’s VOD, feeding both legacy set-top boxes and TV Everywhere applications.
The system, Deluxe said, will provide Shaw with a centralized workflow, automating high volume content ingest, transcoding, and packaging for Shaw’s VOD platform. That work will span across a range of content, including Canadian specialty channels, U.S. cable channels, broadcast TV content, premium subscription VOD providers and transactional VOD.
Deluxe noted that the system can also adapt to handle 4K/Ultra HD video and content that uses High Dynamic Range.