Cadent recently added live linear targeting capability to its existing solutions for VOD for QAM set-tops and and IP-based devices and OTT apps.
Cadent Technology said its advertising solutions are currently used by pay-TV partners that reach more than 40 million homes, with Time Warner Cable, Comcast, Charter Communications, Bright House Networks, Rogers Communications and Liberty Global/Virgin Media among its known partners.
Cadent CTO and COO Stephanie Mitchko-Beale is also on tap to host a session at the Imagine Park pavilion -- “Why Targeted Ads Are (Still!) Such a Moving Target,” on Tuesday, May 17 at noon ET. She’ll be joined by Ofir Daniel of Amdocs; Aaron Goldman of 4C; Rick Howe, The iTV Doctor; Derek Mattsson of Placemedia; and Zane Vella of Watchwith.
Cross MediaWorks (Cadent’s holding company) announced the acquisition of BlackArrow in August 2015.