Invision, Inc. has acquired Theory M, a media consulting and software development company that will become a wholly owned subsidiary.
Invision provides software and technology for managing linear and digital advertising and works with over 160 clients worldwide in the broadcast, cable, syndication, digital, and satellite markets.
The acquisition of Theory M will help the company add consulting services and custom software development and design services, the company noted.
As part of the deal, Christina Barlowe has been brought on to develop strategic partnerships and lead Theory M as vice president and general manager, the company reported.
Barlowe has held senior roles at Verizon FiOS, Sirius Satellite Radio, HBO, and Rainbow Media Holdings. Immediately before joining Theory M, she was vice president of systems integration and operations at Cablevision.
Terms of the deal were not disclosed.
"With advanced and addressable advertising on multiple devices on the rise, Invision will now be able to maintain its core software focus, while at the same time supporting new and existing clients with a proven consulting arm," noted Steve Marshall, cofounder and CEO of Invision in a statement." Tackling each customer's unique challenges with tailored technological solutions has always been a hallmark of our company, and with this acquisition we'll be in an even stronger position to help our customers streamline their business, align technology and business plans, onboard new technology, and develop strategic niche software tools in order to make the most of a fluid media landscape."