Multi-platform advertising solution firm INVISION said Thursday it has formed a partnership with set-top box data pioneer Rentrak to integrate advanced demographics into DealMaker, INVISION’s suite of ad management, optimization and analytical products.
In addition, INVISION announced the release of a new application called ProPost, which allows clients to better manage and visualize the performance of their campaigns.
“Through our partnership with Rentrak, INVISION’s customers will now have access to advanced audience data, going beyond age and gender demographics, transforming their ability to maximize revenue,” INVISION co-founder and CEO Steve Marshall said in a statement.
INVISION will integrate advanced data metrics directly into its DealMaker product suite to support intuitive and more precise media measurement. The partnership will give customers the ability to use ‘bigger’ data to accurately measure and better monetize ‘smaller’ units, allowing for a strong and flexible competitive advantage in the market.
With ProPost, INVISION customers can visualize the performance of their deals without manual intervention and hone in on problem areas by identifying both under- and over-delivery. The application integrates with the core of advertising sales ecosystems, providing vital assistance with order management, traffic and CRM. ProPost data can be viewed from multiple perspectives, from a single account executive to a nationwide sales team.
“We are looking forward to partnering with InVision and integrating our TV currency with their tools to maximize ad sales,” said Rentrak corporate president Cathy Hetzel in a statement. “We both share the same philosophy that advanced targeting leads to effective planning and client success.”