Ion Television will launch in a high-definition format providing an enhanced simulcast of the newly rebranded "Positively Entertaining" network, starting Feb. 16.
Initially, Ion Television HD will roll out to 20 of its 55-market footprint, including the top DMAs of New York, Los Angeles and Chicago, according to network officials. The first phase of the Ion TV HD launch will reach over 46 million households. Additional rollouts will occur throughout the balance of the year.
Moreover, Ion Media Networks' digital TV brands, Qubo, the multilingual kids network that champions literacy and positive values, and Ion Life, dedicated to active lifestyles and personal growth, will also launch across digital platforms in high-definition later in 2009, according to company officials.
"Ahead of the scheduled transition from analog to digital broadcasting, we at ION have made significant investments in upgrading our system as well as content. These investments will bring heightened picture quality and a robust inventory of programming to our viewers," said Joseph Koker, president of Ion's television station group, in a statement. "The viewers we serve will now enjoy the full benefits of DTV technology. We're also excited to further extend this opportunity to our distribution partners and advertisers."
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