Ion Television is supporting its syndicated launch of Without a Trace with an interactive experience inviting viewers to take part in their own investigation.
The network has established the microsite, www.iontelevision.com/withoutatrace. Using Facebook, the site draws users into a fictitious missing persons case. After the user logs in via Facebook Connect, the "investigator" asks a series of personal questions that are linked to the case, while video of the questioning integrates Facebook content. The user is asked to help get other people involved by inviting Facebook friends. Users not linked to Facebook can still take part in the story and are also encouraged to share the experience with friends and family.
Ion has backed the site launch with an advertising campaign on Facebook in an effort to engage both current network fans as well as new users.
Without a Trace, starring Anthony LaPaglia and executive-produced by Jerry Bruckheimer, which aired on CBS through 2009, makes its Ion debut with a July 5 marathon of episodes from 3 p.m. to midnight. The show then moves into regularly scheduled weekday time slot of 7 p.m and 8 p.m. on July 6.
Ion has secured the rights to all seven seasons of the show.
In February, Time Warner confirmed that it took a $104 million programming writedown related to TNT's airing of the series The drama network bought the rights to the show from co-owned Warner Bros. TV back in 2003 and began running it the following year.