Isabel Boosts Weather Channel’s Ratings

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The Weather Channel said Friday that it posted a 1.4 Nielsen Media
Research rating Thursday thanks to its coverage of Hurricane Isabel.

The network’s Web site, weather.com (www.weather.com ), reported some 6
million visits Thursday, as well. Page views were three times the average, the
network said.

TWC’s total-day average rating from last Saturday through Thursday was up
121% compared with the corresponding days in 2002, and the network’s average
primetime rating was up 192%.

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