The Weather Channel said Friday that it posted a 1.4 Nielsen Media
Research rating Thursday thanks to its coverage of Hurricane Isabel.
The network’s Web site, weather.com (www.weather.com ), reported some 6
million visits Thursday, as well. Page views were three times the average, the
TWC’s total-day average rating from last Saturday through Thursday was up
121% compared with the corresponding days in 2002, and the network’s average
primetime rating was up 192%.