Isidore Causes TWC Ratings Storm

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The Weather Channel said its coverage of tropical storm Isidore helped it to
pull a 0.6 total-day rating Wednesday, peaking at a 1.2 rating and 1 million
households during the 10 p.m. to 10:15 p.m. quarter-hour.

TWC averaged a 0.9 rating from 9 p.m. to 11 p.m. Tuesday, the night before
Isidore hit land.