It’s Critical to Keep Learning

It’s Critical to Keep Learning

One of the most important lessons I’ve learned in more than 40 years in cable is that there is always something new to learn.

Whether it’s dramatic advances in technology, the launch of services that satiate consumer need, or some other product innovation that contributes to the public welfare, cable telecommunications is notable for a willingness to stimulate the creative processes and expand the horizons of its workforce.

As we gather in Orlando, Fla., this week for the signature events of two vital organizations — the Cable & Telecommunications Association for Marketing and the Society of Cable Telecommunications Engineers — it’s essential that we ensure that we keep the need for learning and new learning programs bookmarked in our playbooks.

CTAM has historically done an outstanding job at making new resources available to the industry. The Cable Executive Management program at Harvard Business School, as well as events and other local and national resources, have accelerated the way cable brings products to market and drives subscriber acquisition and retention.

At SCTE, our programs have evolved to fill similar needs for every level of the engineering and operations workforce. Whether it’s primers and Web-based content that address fundamental principles in cable or advanced curricula — such as our SCTE-Tuck Executive Leadership Program with the Tuck School of Business at Dartmouth College and our SCTE-Georgia Tech Management Development Program — we’re driving the development of new content designed to meet the changing needs of the industry.

While both organizations have done much to make our employees smarter, the lesson of cable is that the job is never done. We need to find creative new ways that can help us to develop a wider array of educational resources, and to make them available to more people than ever.

At SCTE, we’re exploring new opportunities to enhance our existing associations with operators and vendors and to collectively design programs that align with their short- and long-term needs. Building on the relationships that will be so much in evidence at SCTE Cable-Tec Expo this week, we’re creating forums for deeper discussions that can shape a collective vision for training and education.

Together with our friends at CTAM, we’ve devoted considerable time and attention to developing new content this week. Whether you’re attending CTAM Insights, CTAM Summit, SCTE Cable-Tec Expo or some combination of the three, we urge you to take the time to learn more about our industry — and to remember there is way more to come.

Mark Dzuban is CEO of the Society of Cable & Telecommunications Engineers.