Itaas Hires Hansen To Lead Sales

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Itaas, an interactive TV engineering and consulting company, has recruited former Cisco Systems and Scientific-Atlanta sales executive Dave Hansen as director of sales management responsible for the strategic management and growth of overall sales efforts.

Hansen, who has more than 24 years experience in cable, will report directly to itaas CEO and president Vibha Rustagi.

"Having Dave responsible for our North American sales activities and account relationships shows our continued commitment to being the best at translating a customer's idea into an innovative offering that can be widely deployed," Rustagi said in a statement. "Sales serves as a key advocate for our customers. Hansen's knowledge of the customers' business and their challenges will provide guidance for us to be able to offer the best solutions."

Atlanta-based itaas, founded in 1999, provides licensing for the Enhanced TV Binary Interchange Format (EBIF) platform to North American cable operators and offers the iLaunch Starter Kit program to facilitate the quick deployment of advanced EBIF applications.