In a unique and broad-based deal, several MillerCoors beer brands will be promoted this summer within the Turner Broadcasting original series Lopez Tonight, Rizzoli & Isles, My Boys and Black Gold.
On Thursday night, TBS's late-night star George Lopez will perform a live commercial in which Miller Lite's Vortex bottle will be mentioned. On June 23, Miller Lite will celebrate the 99th episode of Lopez Tonight. and the show will also feature on on-set Miller Lites billboard, plus a branded VIP area visible to the viewing audience, where guests can enjoy the sponsor's brew.
MillerCoors' MGD64 will be integrated into episodes of TNT's new series Rizzoli & Isles, which premieres July 12, with the brand included in tune-in spots and in on-air billboards.
MGD64 is being integrated into TBS's sitcom My Boys, which starts its fourth season July 25.
Later in the summer, Miller Lite will be the third season sponsor of Black Gold on Turner's truTV. Lite will be integrated into several episodes and those scenes will be featured in tune-in spots. Black Gold will have its season premiere later this summer.