iTV Group Releases 2.0 Specs

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The iTV Production Standards Initiative released a 2.0 version of its open XML specification for interactive-TV applications.

The specs are designed to provide a common way to create interactive-TV applications covering enhanced TV, interactive ads, virtual channels and electronic programming guides.

The group said the 2.0 specs "features XML constructs that describe both presentation and behaviors for applications."

There are no licensing fees for the specs, which are available online (