Ivan Tops Floyd for Weather Channel

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The Weather Channel posted a 1.9 Nielsen Media Research total-day (5 a.m.-2 a.m.) household rating for its coverage of Hurricane Ivan Wednesday, equaling more than 1.6 million homes.

TWC’s Ivan coverage set a total-day record for the network, besting the 1.7 it earned Sept. 14, 1999, during Hurricane Floyd.

The network reached its peak from 9:30 p.m.-9:45 p.m. with a 3.6 rating, or more than 3.1 million households.