Japanese Portal Licenses Gemstar IPG


Japanese Web surfers are using technology developed by Gemstar-TV Guide International to navigate online video-on-demand portal DOGATCH.

Gemstar said Thursday that it cut a licensing deal with Presentcast that allows the consortium of Japanese broadcasters and advertising agencies to use its interactive-program-guide technology on the Web site.

The top U.S. IPG distributor said it developed a syndicated version of its G-GUIDE for Presentcast through a joint venture it has with Japanese ad agency Dentsu.

Presentcast’s backers include Tokyo Broadcasting System, Fuji Television Network, TV Asihi and TV Tokyo.