DaimlerChrysler's Jeep division and G4 announced Tuesday that they have
signed an integrated marketing and programming deal whereby the auto brand will
be featured in the network's "G-Phoria," encompassing a live video-game event
and award show in Hollywood July 30.
Jeep has created a special commercial to run solely on G4, including during
six hours of its G-Phoria coverage, such as the G-Phoria Special, 90
minutes of highlights from the live event, due Aug. 8, and the G-Phoria
Wrap-Up Special, due on the network's news program,