'Jersey Shore' Remains Hot, Despite NFL, College Football Competition

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MTV's Jersey Shore juggernaut continued Thursday night even in the face of football.
The reality show averaged just under 6.4 million viewers on Sept. 9, according to Nielsen data. That was just off its record 6.5 million watchers on Sept. 2.
Thursday night's episode matched its top mark among adults 18 to 49 with a 3.3 mark, while improving on its appeal with women 18 to 34 to a 6.5 from a 6.0 against the demo the prior week.
All this came despite the return of the NFL, as NBC's coverage of the rematch of last year's NFC championship game between the Super Bowl champion New Orleans Saints and Brett Favre's Minnesota Vikings tackled 27.5 million viewers, the most for any league primetime telecast since ABC notched 31.5 million with Green Bay-Dallas on Nov. 18, 1996.
The game, the most-watched primetime NFL contest in NBC history, now stands as the top "NFL Opening Weekend" confrontation since Dallas-Chicago on Sept. 2, 1996 on ABC.
Jersey Shore also faced competition from college pigskin: ESPN's coverage of Auburn-Miss.State, which kicked off at 7:30 p.m., averaged 2.8 million watchers over the course of the 208-minute telecast.