Jessie James Shoots Promo Spots for Speed

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Just days after the release of her
self-titled debut album, Mercury Records/Island Def Jam recording artist Jessie
James was in a South Florida studio shooting promotional spots for Speed, the motor sports channel.

The James spots will support "Speed
Dream Ride,"
the network's first-ever fully integrated holiday programming and
promotional event set to kick off Thanksgiving Day.

Jessie James

"Having the opportunity to team with
a dynamic young talent at this time in her career is incredibly exciting," Lila Everett, Speed's SVP of marketing, said in a statement. "Jessie is the perfect fit for Speed and
for the ‘Dream Ride' campaign."

"Dream Ride" will be woven through a multimedia spectrum
of branding initiatives for the network from Thanksgiving through New Year's
Day. On air, it will surround multiple marathons of the Fox-owned network's most
popular weekly programming, as well as the series premiere of Dangerous
Drives
, a new primetime series debuting on Thanksgiving Day.

Speed also will highlight a national consumer micro-site-driven "Dream Ride" mega-sweepstakes
with a chance to win a VIP experience at California's historic Laguna
Seca Raceway.

As part of
the campaign, James will re-style Bullet, one of the songs from her new album, with a SPEED
Dream Ride theme.

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