'Jonas' Sounds Solid Start For Disney Channel


Musical group the Jonas Brothers made their Nielsen mark with their new comedy series on Disney Channel Saturday night.

Jonas debuted on the Disney Channel before 4 million viewers on average at 8 p.m. on Saturday May 2, including 1.6 million tween viewers, according to Nielsen Media Research.
The premiere, which squared off and topped the second installment of a three-part debut of the Fairly OddParents movie on Nickelodeon in several key measures, matched the most recent Disney Channel live-action original series bow, Sonny With a Chance on Feb. 8, relative to viewers. Jonas also topped Sonny, which faced Nickelodeon encores, by 7% among tween viewers (1.6 million versus 1.5 million).
Going head-to-head with Nick's Fairly OddParents: Wishology, Part 2 on Saturday night, Jonas took the 8 p.m. half hour, across many demos. Among total viewers, Jonas enjoyed an 11% edge among average viewers (4 million to 3.6 million) and 45% among tweens 9 to 14 (1.6 million to 1.1 million). Among girls 6 to 11, Jonas held a 112% advantage (1.2 million versus 566,000) over Wishology 2 and was ahead 276% among tween girls (1.2 million to 319,000).
For their part, Nickelodeon officials were able to shout about a victory for Wishology, Part 2 in the head-to-head half hour among kids 2 to 11 -- a 6.0 rating and 2.1 million of those watchers, versus a 5.7 and 2 million of that demo for Jonas. Among the 6-to-11 set, Nick notched a 7.0 rating and 1.5 million viewers, while Disney Channel averaged a 7.7 rating and 1.6 million of those watchers, according to Nielsen data.

In the 8:30 p.m. half-hour, Wishology, Part 2 scored a 6.3 rating and 2.2 million kids 2 to 11, compared with a new installment of the Wizards of Waverly Place for Disney, which conjured a 5.0 rating and 1.7 million of those viewers. Among kids 6 to 11, Wishology 2 posted a 7.3 rating against the demo, translating into 1.6 million of those watchers, versus a 6.7 rating and 1.4 million for Disney Channel's Wizards.

Among Disney Channel recent live-action premieres, Jonas topped Sonny With a Chance among tweens, with a 7.5 average to a 7.2 mark. However, both of those shows lagged the Sept. 20, 2008 debut of the Suite Life on Deck and the Oct. 12, 2007 bow of Wizards, which averaged 11.4 and 11.7 marks against the tween demo, respectively.