Great American Country network owner Jones Media Networks Ltd. and mobile-phone content provider 9 Squared Inc. are launching “mobile entertainment portals” from which fans can download country-music ringtones and wallpaper for their phones.
To back the portals, dubbed the Jones Banana Network, the companies plan a national marketing campaign using on-air mentions, advertisements and icons in music videos indicating that the particular song is available as a ringtone.
They will also run promotions with popular artists to help promote the launch of new albums.
Starting Aug. 17, GAC will promote master-clip ringtones from Tim McGraw, including the hit single and title of his upcoming album, Live Like You Were Dying.
Jones Media, part of Glenn Jones’ Jones International Ltd., also produces and syndicates nationally distributed radio programming and operates a network-advertising rep firm.