The National Football League is looking to ramp up programming outside of its highly-watched games, hiring Jordan Levin as its first chief content officer.
Levin, who most recently was executive vice president of Microsoft’s now-shuttered Xbox Entertainment Studios, will head up programming and development efforts for NFL Network, the NFL Now online platform and other league-owned properties. Additionally, Levin will be charged with managing current NFL event programming franchises, such as the Super Bowl Halftime Show and NFL Honors, as well as developing new franchises.
Levin will report to Brian Rolapp, executive VP of NFL Media and start June 15, working out of NFL Media’s offices and studios in Los Angeles.
For more on this story, please visit broadcastingcable.com.