Digital video company Jukin Media said its three major programming brands have been integrated into Comcast’s X1 video platform as native linear channels.
Jukin’s major brands include FailArmy, The Pet Collective and People Are Awesome. The Los Angeles-based start-up licenses user-generated content and programs it around these tentpoles, distributing through the Roku Channel, Samsung TV Plus, Xumo, Pluto TV and Twitch. Jukin’s app is also available on iOS and Android mobile devices, as well as Amazon Fire TV OTT devices.
The company recently started licensing content from pro producers, including Shout Factory and Nitro Circus.
Jukin said its content receives 200 million minutes of viewing each month.
As for Comcast, Jukin is only the latest integration of a digital brand into the X1 portfolio—a process started several years ago with Netflix, and now working its way on down. The integration also includes Comcast’s recently launched Flex streaming service.
“Over the past year we have worked to extend our brand presence beyond social platforms to pay-TV providers and today we are incredibly excited to offer millions access to more great content from our brands direct to television on the X1 platform,” said Cameron Saless, holder of the conspicuous “chief growth officer” title at Jukin, in a statement. “Comcast has always pioneered new ways to help its digital-first content partners like Jukin make their content available to customers right alongside the live, on demand, DVR and other web programming already included in their Xfinity TV subscription.”
Notably, the Comcast PR staff sat out this announcement.