Americans have spent a bigger chunk
of their summer vacations watching video on the
Last month, 158 million U.S. Internet
users watched a total of 21.4 billion online videos -- an 88%
jump from 11.4 billion views in July 2008 -- according to comScore. The July
2009 results represent the largest audience and highest number of views the
research firm has recorded to date.
Hulu, the Internet TV venture backed
by NBC, Fox and Disney, also scored its best-ever month, with 457 million video
views. For July the average Hulu viewer watched 12.0 videos, totaling 1 hour and
13 minutes of videos per viewer.
The hot summer run for Internet
video sites continues, following June's record-breaking numbers. ComScore credited
high-profile current events, including Michael Jackson's death, for the June
In July, Google remained No. 1 with
a bullet, with a record 8.9 billion videos viewed, accounting for 42% of all
videos viewed online.
Viacom Digital ranked second with
812.3 million videos viewed, followed by Microsoft's Web properties with 630.6
million and Fox Interactive Media with 558.5
Rounding out the top 10 were Hulu
(457.0 million views), Turner Network (390.8 million), Yahoo (374.7 million),
Disney (169.8 million), CBS (150.2 million) and ABC (137.8
The average online video viewer
watched 500 minutes of video, or 8.3 hours, during the month. The duration of
the average online video was 3.7 minutes.