BBC Worldwide said Helen Jurado has been
promoted to vice president, Sales & Distribution, Latin
America, oveseeing multi-platform sales efforts of 50,000-plus
hours of programming, as well as digital media and home entertainment in the
She continues to report to Matt Forde, EVP, Sales &
and had been regional sales director for the BBCW unit.
Jurado will also continue to spearhead BBC Showcase Latin
America, held in Rio de Janeiro.
The annual event, has become a mainstay for as many as 100 buyers across the
region, and has been key in the growing market penetration.
Jurado has been with BBC Worldwide since 1998. She has been
responsible for program sales in Central America, South America, English and
Spanish speaking Caribbean countries, as well
as the U.S. Hispanic market.
BBC Worldwide also said it appointed ZenithOptimedia as its
sole global media agency of record. In the U.S.
this partnership will deliver media strategies and campaigns for the BBC's
diverse businesses such as BBC America,
BBC.com and global brands including BBC Earth, Top Gear and Doctor Who, as well as
the BBC's U.S. facing
newscast BBC World News America.
The appointment of ZenithOptimedia is part of BBC
Worldwide's ongoing strategy to reduce its volume of suppliers and develop
breakthrough marketing campaigns.