The Kardashians returned with a Nielsen flourish, ranking as E!'s second-most-watched show ever. while setting the stage for the debut of lead-out The Spin Crowd.
The fifth-season premiere of Keeping Up with the Kardashians on Aug. 22 averaged a 3.5 household rating and some 4.7 million total viewers in the 10 p.m. half hour, according to Nielsen same-day data. Those opening performances were the series' best-ever beginning, topping its fourth-season debut by 17% and 14% in those measures, respectively. Moreover, the telecast only trailed last season's finale when it came to all-time network audience marks: the Feb. 21 finale remains E!'s most-watched show with 4.8 million watchers.
Sunday night's premiere also ranks as E!'s second-highest-rated telecast ever among persons and women 18 to 34 and persons and women 18 to 49, behind the aforementioned fourth-season finale.
Sunday night's debut served as a potent lead-in to the series premiere of The Spin Crowd, which is produced by Bunim-Murray Productions and executive-produced by Kim Kardashian. The new show drew a 1.84 household rating and 2.3 million viewers in the 10:30 p.m. half-hour, E!'s best marks to date in that time slot, according to officials at the Comcast-owned network.