TBS’s Kentucky-Notre Dame NCAA college basketball tournament game telecast Saturday night drew a network record 14.7 million total viewers, the network announced Sunday.
The game, which saw Kentucky keep its undefeated season alive with a narrow win over the Fighting Irish of Notre Dame to reach the tournament’s Final Four round, peaked at 19.7 million viewers between 10:45 p.m. and 11 p.m. (ET), according to Nielsen.
The game also stands as the most watched college basketball ever on cable television, according to the network.
Coverage of last night’s games – TBS' Kentucky/Notre Dame and Wisconsin/Arizona telecasts – delivered the highest average viewership and rating for the Saturday Regional Finals in 10 years (since 2005), averaging 11.7 million viewers, up 34% from 2014, and a 6.8/13 rating/share, up 33% from last year, according to network officials.
Overall, the CBS/Turner Sports coverage of the 2015 ‘March Madness’ tournament is delivering its highest average viewership in 22 years, averaging 9 million total viewers through last night’s telecasts, based on Nielsen Fast national audience data.