Kia Backs TBS' Interactive Friends

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TBS Superstation and Kia Motors America Inc. announced Tuesday that the
automaker is the exclusive launch sponsor of the interactive Friends on
TBS.

TBS, which carries Friends weekdays at 7:30 p.m., began offering
various hitherto unseen interactive content Monday, including rapid-fire trivia
questions and live polls. There also are questions about Kia's history and
vehicles.

The interactive-TV content and commercials are being produced and hosted by
interactive-TV provider GoldPocket Interactive.

As part of its deal, Kia sponsors on-air promotional spots and an online
presence on TBS' Web site.

TBS has been experimenting with similar interactivity for its 'Dinner & A
Movie' franchise to good effect since February, general sales manager Linda
Yaccarino said in a prepared statement.

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