Comedy Central's new series Kid Notorious has been moved out of its coveted Wednesday post-South Park time slot, after failing to light a torch under viewers.
The series, based on the life of Hollywood producer Bob Evans, has averaged a 1.1 household rating after three episodes — below its predecessor Reno 911!, which scored a 1.4 rating during its 13-episode summer and early fall run. Comedy Central has used the 10:30 p.m. Wednesday time slot — which immediately follows its signature show, South Park— to successfully launch such series as Reno and Chappelle's Show.
As a result of its poor start, Notorious was moved to Tuesdays at 10:30 p.m. beginning last week. Comedy Central executive vice president and general manager Bill Hilary said while the show started strong, debuting with a 1.4 rating, it wasn't able to retain its viewership over subsequent outings.
By its third week, the show's rating had fallen to the 0.9 mark.
"Both Chappelle and Reno have had huge numbers for us and have been great successes," Hilary said. "We set the bar higher, and Kid Notorious has not done those type of numbers on Wednesday nights."
Despite being an animated show, Hilary said in retrospect the show wasn't a good fit after South Park. "Let's see how it does after Crank Yankers on Tuesday night," Hilary added. "It doesn't have to get the high ratings on Tuesdays that Chappelle or Reno 911! had on Wednesdays."
In its first Tuesday-night airing last week, Notorious generated a 0.7 household rating, 0.1 point below lead-in Yankers. But Comedy executives noted that the show retained 100% of Yankers' adult 18-to-49 audience.
Elsewhere, the network will spoof the success of Bravo's Queer Eye for the Straight Guy with a three-part special that parodies the "Fab 5."
Straight Plan for the Gay Man, to start in February, will feature four straight men who counsel three gay men on how to achieve their respective dreams of becoming a blue-collar meatpacker, a competitive basketball player and a bar-hopping, smooth-talking babe magnet, said Comedy executives.
The announcement follows Bravo's attempt to turn its own show upside down with a 2004 special, Straight Eye for the Queer Guy.
Hilary said the show is the second spoof of a pop-culture show: last year, the network parodied Home Box Office's Project Greenlight series, called Contest Searchlight.
"What we tend to do is take something that's a part of popular American culture and television and do a comedy version of it," he said. "Much like The Daily Show skewers news and South Park [spoofs] kids' animation, it's what we're about as a channel."