Kids Clamor for Nick's Choice Awards


Nickelodeon's 14th Annual Kids Choice Awards was the choice
of many kids Saturday night, both on-screen and online.

This year's children's select-fest, airing April 21 from 8 p.m to 9:30 p.m.,
notched double-digit gains across all kids' demos and among total viewers
compared with last year's awards ceremony, which was held April 15, 2000.

According to Nielsen Media Research data, the 14th Annual Kids'
Choice Awards
generated a 7.4 rating among the two-through-11 set, up 13
percent from the 2000 show, while ratings among kids six through 11 and tweens,
nine through 14, grew 13 percent and 12 percent to a 9.7 and an 8.9,

On a household basis, the show -- which saw Tom Cruise, Drew Barrymore,
Britney Spears and Destiny's Child tote home 'Blimp Awards' -- averaged a 3.2, a
5 percent increase from the prior year. It also delivered an average of 4.2
million viewers two-plus, a 14 percent gain over the 2000 event.

Online, received more votes than in any previous year, as the site
recorded more than 14 million votes from March 12 through April 21.

From April 15 through 21, broke its all-time traffic record,
garnering more than 1.3 million weekly unique visitors and topping the previous
record set the week of Nov. 19, 2000, which led up to the theatrical premiere of
Rugrats in Paris.