Kids' Upfront Still Churning


Contrary to a published report that claimed that the kids' upfront had
wrapped -- with total broadcast and cable volume below $750 million for the
first time in three years -- cable networks said they were still open for

Although Turner Broadcasting Sales Inc. has now concluded deals with such
major clients as Burger King Corp., General Mills Inc. and Hasbro Inc., among
many others, a spokesman said other clients have not finished negotiating with
Cartoon Network.

A Fox Family Worldwide Inc. executive said its kids' upfront talks are also
continuing: 'We still have a few deals to complete, with out total dollars down
about 5 percent to date.'