Kids' Upfront Trudges Along - Multichannel

Kids' Upfront Trudges Along

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The protracted kids' upfront continued to eke ahead ever so slowly, lost in
the shadows of the concluding broadcast upfront.

A Fox Family Worldwide Inc. executive said many agencies could close their
kidvid buys this week. A Turner Broadcasting Sales Inc. spokesman said the kids'
market has been moving slowly, but it is far from finished.

Nickelodeon officials have said its upfront is about 70 percent sold,
although some sources pointed out that the ratio includes prior multiyear
deals.

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