Jason Klarman, general manager of women-focused Oxygen Media, has
been upped to president of the NBC Universal-owned cable property.
Klarman will continue to report to Lauren Zalaznick, president, NBCU
Women & Lifestyle Entertainment Networks, who announced the
promotion June 9. The move follows a similar promotion for Frances
Berwick, Klarman's former colleague at Bravo, who was named president
of Bravo Media last week.
"Jason has an unparalleled gift for
identifying a brand's essence and driving a business from that vantage
point," said Zalaznick in a statement. "His ability to deliver a message
that cuts through the clutter along with keen business acumen has
driven the incredible double digit growth at Oxygen these past two and a
half years. His unlimited creativity will continue to drive the
outsized success that Oxygen has enjoyed under his command."
was named GM of Oxygen Media in 2008 following its acquisition by NBCU
the previous year, and led the channel's rebrand behind the new "Live
Out Loud" tagline. Since then, Oxygen has seen audience growth of 119%
among women 18-34 and 85% among women 18-49 in primetime with successful
series Bad Girls Club, Tori & Dean and Dance
Your Ass Off.
Klarman, whose background is largely in
marketing, has worked closely with Zalaznick since their days at the
small arts channel TRIO, where he was senior VP of marketing. He moved
with her to Bravo in 2004, becoming executive VP of marketing and
digital and leading the network's 2005 rebrand.