Knicks Have Ratings Knack: MSG Network Almost Doubles Postseason Delivery

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The Boston Celtics closed the door on the New York Knicks' first return to the NBA postseason in seven years on Sunday, but MSG Network went out a Nielsen winner, almost doubling its ratings since the orange-and-blue's last playoff appearance.
MSG Network averaged a 2.96 household rating over three games in the New York DMA (the fourth contest aired exclusively on ABC), a 96% jump over the 2004 playoffs, when the RSN notched a 1.51 mark over four games. Specifically, the three 2011 playoff games on MSG Network garnered the following ratings: Game 1 (3.29 household), Game 2 (2.44 household), Game 3 (2.95 household).
Boosted by the arrival of Amar'e Stoudemire and Carmelo Anthony, the 2010-11 Knicks regular season on MSG Network averaged a 1.82 household rating, an increase of 100% compared to the 2009-10 regular season (0.91 HH). With the key males 18-to-34 demo, the Knicks delivered a regular-season increase of 179% over last season to a 2.34 from a 0.84 mark in the 2009-10 seaosn.

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