Knicks Have Ratings Knack: MSG Network Almost Doubles Postseason Delivery


The Boston Celtics closed the door on the New York Knicks' first return to the NBA postseason in seven years on Sunday, but MSG Network went out a Nielsen winner, almost doubling its ratings since the orange-and-blue's last playoff appearance.
MSG Network averaged a 2.96 household rating over three games in the New York DMA (the fourth contest aired exclusively on ABC), a 96% jump over the 2004 playoffs, when the RSN notched a 1.51 mark over four games. Specifically, the three 2011 playoff games on MSG Network garnered the following ratings: Game 1 (3.29 household), Game 2 (2.44 household), Game 3 (2.95 household).
Boosted by the arrival of Amar'e Stoudemire and Carmelo Anthony, the 2010-11 Knicks regular season on MSG Network averaged a 1.82 household rating, an increase of 100% compared to the 2009-10 regular season (0.91 HH). With the key males 18-to-34 demo, the Knicks delivered a regular-season increase of 179% over last season to a 2.34 from a 0.84 mark in the 2009-10 seaosn.